USD reporting
Vital Farms · VITL
Pasture-raised eggs / butter · Filing
- Acres
- —
- Book / acre
- —
- Market cap (USD)
- $470M
- EV / acre (USD)
- —
Sector KPIsestimate
- Laying flock
- 6.0M hens
- Dozens sold
- 330M
- ASP / dozen
- USD 5.80
- Feed / dozen
- USD 0.85
- Specialty mix
- 100%
- Farms in network
- 440
In-depth land analysis pending
Property-by-property land detail and an implied fair-market analysis haven't been compiled for VITL yet. The schema and page are ready — adding content/farmland-properties/VITL.json will populate this page automatically.
Insider transactions
As of 2026-05-07 · last 25 of 50 Form 4 filings| Date | Insider | Role | Action | Shares | Price | Value (USD) | Remaining |
|---|---|---|---|---|---|---|---|
| Mar 18, 2026 | Wrede Thilo | Chief Financial Officer | Other | 3,192 | $15.70 | $50.1K | 75,477 |
| Mar 16, 2026 | McKeon Kathryn | CMO and GM, Butter | Other | 928 | $17.21 | $16.0K | 49,671 |
| Mar 16, 2026 | Bal Joanne | CLO, Secy. & Head of Impact | Other | 1,061 | $17.21 | $18.3K | 55,343 |
| Mar 16, 2026 | Diez-Canseco Russell | Director, President, CEO & Exec. Chair | Other | 4,798 | $17.21 | $82.6K | 705,560 |
| Mar 16, 2026 | Pappas Peter Nicholas | CSO and President, Eggs | Other | 928 | $17.21 | $16.0K | 81,669 |
| Mar 16, 2026 | Coon Stephanie | Chief Strategy Officer | Other | 928 | $17.21 | $16.0K | 56,419 |
| Mar 12, 2026 | McKeon Kathryn | CMO and GM, Butter | Other | 1,683 | $17.62 | $29.7K | 50,599 |
| Mar 12, 2026 | Bal Joanne | CLO, Secy. & Head of Impact | Other | 1,586 | $17.62 | $27.9K | 56,404 |
| Mar 12, 2026 | Diez-Canseco Russell | Director, President, CEO & Exec. Chair | Other | 11,886 | $17.62 | $209.4K | 710,358 |
| Mar 12, 2026 | Pappas Peter Nicholas | CSO and President, Eggs | Other | 1,402 | $17.62 | $24.7K | 82,597 |
| Mar 12, 2026 | Wrede Thilo | Chief Financial Officer | Other | 2,240 | $17.62 | $39.5K | 78,669 |
| Mar 12, 2026 | Coon Stephanie | Chief Strategy Officer | Other | 1,625 | $17.62 | $28.6K | 57,347 |
| Mar 9, 2026 | Khoury Karl | Director | Buy | 5,000 | $18.45 | $92.3K | 119,789 |
| Mar 5, 2026 | Pappas Peter Nicholas | CSO and President, Eggs | Vest | 19,558 | $0.00 | — | 83,999 |
| Mar 5, 2026 | OHAYER MATTHEW | 10% Owner | Vest | 5,530 | $0.00 | — | 6,326,720 |
| Mar 5, 2026 | Wrede Thilo | Chief Financial Officer | Vest | 25,138 | $0.00 | — | 80,909 |
| Mar 5, 2026 | Van Hoven Reena Chauhan | Chief People Officer | Vest | 13,675 | $0.00 | — | 23,585 |
| Mar 5, 2026 | McKeon Kathryn | CMO and GM, Butter | Vest | 15,184 | $0.00 | — | 52,282 |
| Mar 5, 2026 | Bal Joanne | CLO, Secy. & Head of Impact | Vest | 15,184 | $0.00 | — | 57,990 |
| Mar 5, 2026 | Diez-Canseco Russell | Director, President, CEO & Exec. Chair | Vest | 75,415 | $0.00 | — | 722,244 |
| Mar 5, 2026 | Holland Joseph Michael | Chief Supply Chain Officer | Vest | 15,184 | $0.00 | — | 25,666 |
| Mar 5, 2026 | Coon Stephanie | Chief Strategy Officer | Vest | 13,675 | $0.00 | — | 58,972 |
| Mar 4, 2026 | Pappas Peter Nicholas | CSO and President, Eggs | Other | 1,019 | $20.30 | $20.7K | 64,441 |
| Mar 4, 2026 | Wrede Thilo | Chief Financial Officer | Other | 1,769 | $20.30 | $35.9K | 55,771 |
| Mar 4, 2026 | Van Hoven Reena Chauhan | Chief People Officer | Other | 855 | $20.30 | $17.4K | 9,910 |
Source: SEC EDGAR Form 4 (Statement of Changes in Beneficial Ownership) filings. Buy / Sell figures exclude option exercises, grants, vests, gifts, and tax-withholding events. Click an insider's name to open the underlying Form 4 filing.
Financial snapshot
19 reported periods · 1475 daily price points
Reported metrics (revenue, EBITDA, property value, NAV/share, total acres) come from content/farmland-financials/VITL.json — manually compiled at the most-granular timeframe each issuer discloses (typically quarterly). Stock price overlay and premium/discount on the NAV/share chart use daily Yahoo close; premium/discount steps each time NAV is re-reported.
Sector trends
1 populated KPIs · 2020–2024